Social Media And Influencers
We build, grow and engage the online community through social media campaigns in Singapore, regionally or globally, whether through LinkedIn, Facebook, Instagram, Twitter, YouTube or all of the above.
We also identify, recruit and manage the right influencers for you.
What is a social media strategy?
Engaging your audience on social media platform should not just be through random posts. A social media strategy should clearly define a company’s objectives, target audience and messages. An expanded engagement plan based on the defined strategy will help a company build a strong presence on social media platforms.
A social media plan helps you map out your posts consistently. It can help a company meet various objectives, including establishing key spokespeople as industry leaders through engaging, insightful and relevant content and interactions with relevant industry players.
Why is social media and influencer engagement important for your company, be it B2C or B2B?
In today’s business environment, social media is an important channel by which many people interact with businesses. A company’s social media profile establishes an image of the company and its offerings. Having an official company page on social media is a chance for a brand to connect with its existing and potential customers.
Engaging with the right social media influencer can boost your company’s reputation and establish your product or service authenticity amongst the target audience. A social media influencer is perceived as a “trusted” voice and has a significant following on their social media page. Through influencer endorsement on social media, it can help a company reach new potential customers and boost a company’s brand. B2C companies, in particular, have found that engagement with the right influencers to promote a company’s products or services have generated more sales and reach.
B2B companies have found that the use of social media enables them to connect with prospective clients and a platform to expand on their offerings.
Which social media channel(s) work best for your business needs?
Understanding which social media channel works best for your type of business is the first important step in any successful social media campaign in Singapore and around the region. Typically, B2B businesses have more success and better results with LinkedIn, as opposed to Instagram, which works better for B2C clients, especially consumer-focused products and services.
How can we help you deliver a successful social media campaign?
At LITMUS, we plan social media campaigns, which is aligned to a company’s business and campaign objectives and its brand values, tone and messaging. We help draft and curate engagement and/or insightful posts on different social media platforms like LinkedIn and Facebook.
We understand social media advertising. We coordinate targeted ad campaigns on social media platforms to further build, grow and engage with the online community, in order to increase your brand’s visibility and reputation.
We engage the most appropriate social media influencers that complement a company and its brand values for collaboration opportunities on social media.
The power of social media lies in its analytical tools. We monitor the performance of posts and gather key learnings and insights to create better content for more effective community engagement. Yet, with the deluge of data available from social media analytics, we are able to sieve through the important data and present insightful findings the help further your business and communication objectives.