Digital Media, SEO & SEM - LITMUS

Digital Media, SEO and SEM

Whatever your business, driving traffic to your website is critical. Your website is the first step in demonstrating your offering, history, products, and credibility. We craft a concise message that is consistent with branding.

What are SEO and SEM?

SEO, ranks a website on a search engine based on the website’s authority, traffic, organic search using keywords amongst other factors. Understanding how SEO work enables a company to elevate its brand visibility by boosting your company’s ranking in organic searches on search engine platforms.

SEM or Search Engine Marketing refers to paid marketing that runs advertisements on search engines. Making use of SEM allows a company to promote its products or services to users actively searching for similar items on search engine platforms.

Why is it important to optimise SEO for your business?

Optimising SEO is important and critical for every business, regardless of its size, reach and industry. It allows a company to best reach the target audience by improving a brand’s website ranking on search engines. By understanding which keywords are in demand and integrating them smartly in your website content will help boost your company’s profile and ranking.

How important is a company website?

A company’s website is usually the first point of contact with a brand. It is the first touch-point potential customers and other stakeholders have in understanding about your brand, industry and the benefits your products and services bring. A company’s website allows a brand to portray itself in the best possible way. Having fresh content on the website and captivating blog posts also drives regular and new traffic to the website and keeps the brand relevant in today’s fast-paced world.

How can we help you optimise your company website?

We first seek to understand your business and your objectives. We create and develop clear, concise content aligned with your brand values to promote your brand and company to site visitors.

We conduct health checks of your website and provide you with the best recommendations to revamp your site. We provide technical SEO audit, keywords research, SEO setup, and preparation.

We also craft content for blog posts on websites, which increases the company’s visibility by taking into consideration of SEO keywords and positions the brand as a front-runner in the industry.

Why are regular updates on your website important?

It’s important to always keep your website up to date. It helps improve the site ranking on search engines, drive more traffic and allow people to find your company more easily.

Ensuring the most updated information also means leaving visitors with the right impression of your business. By keeping your site current and informative, your company build stronger brand trust and affinity with visitors.

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