PR and Communications Strategy for Corporate, Industrial, and Other Innovation Sectors
We help you define the company, describe who you are and how you are relevant to your stakeholders, differentiate your products and services, and develop the content and communication channels to build success.
What makes for a successful communications strategy?
A successful communication strategy builds a brand’s image, taking into account a company’s business objectives, mission and vision. A well-crafted communications strategy positions the company with strong, clear messages for a wide variety of stakeholders.If you are looking into expanding your business into a new market, it is important to have a clear communications plan that complements your business objectives and overall business plan. There is a need to customise a company’s communication strategy based on the target market and audience – potential clients, partners, employees and investors.
Why is a communications strategy important?
A well-crafted communications strategy should be recognised as an essential component of a company’s strategic plan, regardless of size, industry or reach. It can convey clearly the desired message a company wants to deliver to current and potential stakeholders. A company with a strong communication strategy engages everyone in its organisation and ensures alignment across the company. A strong communication strategy also means a company uses time and resources more effectively and generates more revenue in the long run.
A communications strategy maps out the various opportunities to have direct and indirect interaction with current and potential clients and other stakeholders. This means a clear, defined message is articulated across all channels, be it broadcast, print, digital, social media or website. A communications strategy is a dynamic tool to push forward a company’s business objectives. It should be reviewed and re-aligned with today’s competitive landscape and business needs.
A communication plan should take into consideration crisis management. In the unfortunate event of a crisis, the readiness of a company to respond promptly can often make or break the company. With a crisis communication plan as part of the communications strategy, your company will be prepared and ready to respond to any crisis quickly. It is integral to map out possible scenarios and have a set of pre-defined channels of communications, internal and external.
How can we help you develop a communications strategy that meets your business objectives?
Whether your business objectives include funding/valuation, brand building, product/service promotion, internationalisation, and partner or customer acquisition, we can help. LITMUS’ expertise in the innovation space in Singapore, Southeast Asia and Asia, is unparalleled. We can tailor a successful communication strategy based on your business needs according to the market or markets in which you operate.
We adapt to the changing marketplace. A communications strategy that might have worked for you 10 years ago may no longer be effective today. Having tried and tested various strategies based on changing and current business needs, our expertise in the region with various B2B and B2C clients in the innovation (cloud-computing, robotics, IoT, telecommunications, AI, blockchain, etc.) and consumer space gives us an edge.
Our vast experience working with clients in the B2B and B2C space in Singapore, across Southeast Asia, Middle East, Europe and the United States has given us insights into what strategies work best based on the market and industry the company is in.