Most crisis communications advice starts with the same assumption: something bad happened, and now the business has to respond. A product failed, an executive said something regrettable, a customer complaint went public. The crisis has a clear beginning, and the job is to manage what follows. But some of the most damaging reputational events studied in the research literature don’t…
On his last day as Apple CEO, Tim Cook sent Apple’s employees a memo. It wasn’t a formal statement crafted by a communications team for public release. It read like a personal letter, reflective, grateful, and clearly written for the people he’d spent over a decade leading. That distinction matters, because it points to something most businesses get wrong when…
Every business owner has a mental list of the outlets they’d love to be featured in. The major national paper. The industry publication everyone respects. The podcast their competitors have been on. There’s nothing wrong with wanting that kind of recognition. The trouble starts when a business organizes its entire media strategy around landing that one placement, at the expense…
When people encounter a piece of writing that feels off—a statement, an article, a LinkedIn post—one of the first questions they ask is, “Who actually wrote this?” It’s treated as though the answer settles something important. But the question is rarely about verifying a literal, technical fact. Nobody actually wants a signed confession about which fingers touched which keys. What…
Read almost any travel guide, event preview, or race-weekend feature about the Singapore Grand Prix, and there’s a good chance it mentions the same thing: the Singapore Flyer, and the fact that it offers a vantage point over the circuit below. This detail shows up in coverage written years apart, by writers who have never spoken to each other, working…
When a rebrand goes badly, it becomes the story of the week. Social media fills with side-by-side comparisons, journalists write up the backlash, and the company either backtracks within days or spends months defending a decision nobody asked them to make. When a rebrand goes well, almost nothing happens. The new look settles in, customers adjust, and within a few…
A data breach puts a business under pressure from multiple directions at once. There’s the technical side: identifying what happened, containing the damage, and working out what was accessed. There’s the legal side: understanding notification obligations and managing regulatory exposure. And there’s the communications side, which tends to get the least attention amid the immediate chaos and often does the…
On a Friday evening in June, Anthropic was reportedly given roughly 90 minutes to pull two of its most advanced AI models from foreign access after the U.S. Commerce Department invoked national security export controls. The company had built Fable 5 and Mythos 5 into products used by businesses, researchers, and governments around the world. Within an hour and a…
Southeast Asian startups build stronger trust and influence when they match communication tools to specific goals. By Patrick Keenan, Managing Director, LITMUS. This article was originally published on e27. Southeast Asia’s startup ecosystem has entered a sometimes challenging phase. Capital is tighter, growth is scrutinised more closely, and B2B tech companies are under pressure to demonstrate clear commercial value. In…
When SpaceX filed its S-1 with the SEC this week, the world took notice. With a reported valuation of $1.75 trillion and a potential capital raise of $75 billion, it is shaping up to be the largest IPO in Wall Street history. But beyond the staggering numbers, what the SpaceX listing really highlights is just how much is riding on…