Case Studies - LITMUS

Case Studies

The LITMUS team structures customised frameworks delivering campaigns at the national, regional and global levels. Find out more about some of the campaigns we have worked on below. For more details on our work, contact us.

Developed corporate, B2C and B2B positioning and product promotion strategies for a leading payment solutions provider in Southeast Asia. Highlighted a focus on innovation, disruptive technologies, value and safety.
Stakeholders included regulators, financial service institutions, e-commerce firms and consumers.

Re-launched and repositioned a technology platform, educating the market about its offerings, driving brand building and awareness, inbound business leads and customer acquisition.

Positioned a leading regional online real estate portal as a thought leader, driving media attention and supporting B2C and B2B customer acquisition.

Developed the global positioning, messaging and media strategy to reach venture capital investors in the United States and Europe, driving investor interest in several companies.

Drove publicity for a global Big Data analytics player, announcing their operations in Singapore and Southeast Asia through business and trade media engagement, and through analyst relations.

Drove corporate and product profile for a Silicon Valley-based adtech company and managed M&A announcements. Media placements included BBC, Bloomberg, CNBC, Channel NewsAsia, The Wall Street Journal, Dow Jones, AFP, Nikkei, Campaign Asia, ClickZAsia, The Edge, The Business Times, The Straits Times and LianHe ZaoBao, among many others.

Built a US-based brand’s visibility and market presence from zero to leading, with a market education campaign touching the most influential traditional and digital media.

Launched a new OTT Video-on-Demand service across Southeast Asia for a global video-on-demand service provider, with aligned PR strategy and messaging across markets.
Secured wide media coverage, interview and editorial opportunities in lifestyle, news, technology, trade media across broadcast, print and online.

Built brand awareness and secured a large social share of voice for premium health food products. Successfully grew and engaged new followers on Facebook and Instagram with interactive content, community building, targeted ad marketing and influencer engagement.

Launched the world’s first vodka 100% distilled from grass-grazed cow’s milk in Singapore. The announcement generated great interest across dailies, broadcast, online, luxury, lifestyle, fashion, entertainment and F&B media.

Increased visibility of a Singapore-based food technology startup to support merchant and partner acquisition, positioning the company as a thought leader in the foodtech space. Crafted messaging with a focus on current business challenges and resolutions through technology.