Read almost any travel guide, event preview, or race-weekend feature about the Singapore Grand Prix, and there’s a good chance it mentions the same thing: the Singapore Flyer, and the fact that it offers a vantage point over the circuit below. This detail shows up in coverage written years apart, by writers who have never spoken to each other, working…
When a rebrand goes badly, it becomes the story of the week. Social media fills with side-by-side comparisons, journalists write up the backlash, and the company either backtracks within days or spends months defending a decision nobody asked them to make. When a rebrand goes well, almost nothing happens. The new look settles in, customers adjust, and within a few…
A data breach puts a business under pressure from multiple directions at once. There’s the technical side: identifying what happened, containing the damage, and working out what was accessed. There’s the legal side: understanding notification obligations and managing regulatory exposure. And there’s the communications side, which tends to get the least attention amid the immediate chaos and often does the…
On a Friday evening in June, Anthropic was reportedly given roughly 90 minutes to pull two of its most advanced AI models from foreign access after the U.S. Commerce Department invoked national security export controls. The company had built Fable 5 and Mythos 5 into products used by businesses, researchers, and governments around the world. Within an hour and a…
Southeast Asian startups build stronger trust and influence when they match communication tools to specific goals. By Patrick Keenan, Managing Director, LITMUS. This article was originally published on e27. Southeast Asia’s startup ecosystem has entered a sometimes challenging phase. Capital is tighter, growth is scrutinised more closely, and B2B tech companies are under pressure to demonstrate clear commercial value. In…
When SpaceX filed its S-1 with the SEC this week, the world took notice. With a reported valuation of $1.75 trillion and a potential capital raise of $75 billion, it is shaping up to be the largest IPO in Wall Street history. But beyond the staggering numbers, what the SpaceX listing really highlights is just how much is riding on…
Mergers and acquisitions (M&A) rank among the most complex business events. Financial and legal workstreams get substantial attention, but communication is often an afterthought. This oversight is significant. How a deal is communicated can be as consequential as the deal itself. Here’s a practical guide to getting it right. Before the Announcement: Prepare More Than You Think You Need To…
Brand functions as a measurable balance sheet asset for startups, shaping valuations, pricing power and long-term growth. By Patrick Keenan, Managing Director, LITMUS. This article was originally published on e27. In Southeast Asia’s startup ecosystem, founders tend to focus on what is immediate and measurable: building the product, achieving product–market fit, growing revenue and raising capital. All of these matter,…
Startups that build brand before scaling marketing create stronger trust, lower acquisition costs, and lasting demand. By Patrick Keenan, Managing Director, LITMUS. This article was originally published on e27. What would happen if your company stopped all marketing spend tomorrow? It is one of the most revealing questions any company can ask, especially startups. Because for most, the answer is…
By Patrick Keenan, Managing Director, LITMUS. This article was originally published on eCommerceNews Asia. B2B tech companies invest heavily in content. Whitepapers, research reports, webinars and executive articles are produced with significant time, budget and internal expertise. Yet too often, these assets are treated as one-off outputs — published once, promoted briefly, and then left behind. This is not a…