The appetite for medical innovation has never been stronger. Every week brings a new claim about AI-driven diagnostics, next-generation vaccines, precision therapeutics, or biotech tools that promise to change patient care forever. Yet the sheer noise surrounding these developments creates a challenge for organisations seeking to share genuine breakthroughs. Reporters are flooded with announcements. Editors must decide which stories deserve…
At the Forrester B2B Summit APAC 2025 in Singapore, thought leaders, marketers, and communicators gathered to decode the forces reshaping how business decisions are made. The event spotlighted one defining theme: the rise of “Buying Networks.” This concept captures the reality that purchase decisions are no longer made by a single buyer or department, but by interconnected groups influenced by…
Every November, the Singapore FinTech Festival (SFF) draws innovators, investors, and policymakers from across the world. It is where conversations about the future of finance take shape, and where the voice of a company’s leadership can define how it is perceived long after the event ends. For founders and executives, the challenge lies not in having something to say, but…
Every year, Deepavali brings with it more than just the glow of lamps and vibrant festivities. Across Asia, the Festival of Lights represents renewal, resilience, and the triumph of good over adversity. For brands, it provides an opportunity to align with cultural values that run deep within communities. Beyond the colourful campaigns and celebratory greetings, Deepavali can become a touchpoint…
The rise of artificial intelligence (AI) has changed the way people and businesses connect. Messages travel faster, audiences expect personalization, and the line between human creativity and machine-driven insights grows thinner every day. In this environment, communications strategy is no longer just about sending the right message—it’s about navigating a constantly shifting landscape shaped by algorithms, data, and digital conversations.…
Fundraising is more than presenting numbers or financial projections. It is about telling a story that resonates with investors, stakeholders, and the market at large. A clear narrative often decides whether a funding round struggles or succeeds. Behind many of these campaigns is a vital yet understated partner: a communications agency. By shaping the story, protecting reputation, and amplifying the…
Every move a company makes leaves a trail. A comment in an interview, a product launch, or even a passing remark on social media can be amplified within hours. For a CEO, that kind of visibility carries both opportunity and risk. Media intelligence is what turns that noise into clarity, giving leaders a sharper sense of how their brand is…
Public relations has always been about influence. However, traditional approaches to influence are no longer enough since audiences are quicker to question, quicker to disengage, and more sensitive to tone. Emotional intelligence, long considered a “soft skill,” is becoming a core part of communications strategy. Not just for reading the room, but for shaping conversations with greater precision and accountability.…
In the B2B world, press releases alone no longer tell the whole story. Corporate audiences and business buyers expect more than formal announcements. They want real experiences. They look for genuine stories that reveal who a company is and what it stands for. Connections matter as much as facts. Industries are shifting, and digital platforms keep evolving, pushing B2B firms…
First impressions matter—whether it’s a blind date or a brand’s introduction to the world. Just as dating demands charm, wit, and an authentic presentation of oneself, successful communication requires the strategic positioning of a brand’s narrative. But capturing interest at first glance is merely the starting point. Maintaining meaningful engagement over the long term is where effective communication skills truly…