How to Select a PR or Communications Agency

How to Select a PR or Communications Agency

Once you have decided to engage a PR agency to support your communications-related needs, it’s crucial to identify an agency that presents the most value for your company. Here are some considerations to help with your evaluation. 1. Objectives First, consider and clearly define your company’s business objectives and expected deliverables. Are you launching a new product or service? Are…

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Running a Successful Regional Marketing and Communications Campaign

Running a Successful Regional Marketing and Communications Campaign

As Southeast Asia itself becomes more interconnected and, on a larger scale, more linked to the global economy, the incentives to expand to other regional markets becomes more attractive—and more lucrative. With a combined GDP of nearly US$2.8 billion in 2017 and an average 5-percent annual GDP growth from 2018 to 2020, SEA offers tremendous potential for many businesses. Fortunately,…

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How to Use Social Media to Grow Your Business

How to Use Social Media to Grow Your Business

With 3.48 billion people on social media globally and 4.6 million on social media in Singapore, the power to reach out to your target audience and its branding and marketing potential is immense. Yet, with the multitude of social media platforms available – Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube – which platform(s) should you focus on for the best engagement?…

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