PR and Communications Strategy for Corporate, Industrial, and Other Innovation Sectors

“We hired LITMUS to spread the word about our presence in Southeast Asia. Patrick Keenan and team picked up our messaging and value prop within a couple of weeks of remote calls and emails, improving upon it and providing a trusted sounding board for our communications strategy and growth in Asia. We were able to hit the ground running once we arrived in Singapore and immediately felt like they were part of our team.

LITMUS helped us announce the opening of our office in APAC and placed us in every single media outlet we set as a target, from regional platforms such as DealStreetAsia and e27 all the way through global shows on CNBC and the BBC. They are a pleasure to work with and will have an immense impact on our media strategy moving forward, as we continue to rely on their expertise and experience.”

“Prior to working with LITMUS, we were relatively unknown in the APAC market. As a new entrant in a crowded marketplace, LITMUS was instrumental in establishing us as the leading big data analytics provider for telcos in APAC.They bring a unique mix of compelling storytelling, strong media relations and regional expertise that allows us to rise above the noise and be recognized as not merely a player, but a leader in the market.  More importantly however, beyond generating awareness for the company, they have helped to open the door to new sales opportunities. If you are a startup who’s looking to break into the APAC market and quickly move to the forefront in your category, I would highly recommend LITMUS as your PR partner. They deliver a continuous stream of results with a make-it-happen attitude.”

“We were a new company looking to go-to-market in Singapore and ASEAN. We engaged LITMUS to help us define and build our brand and communicate what we do, using PR to generate business and sales.

As a start-up, one of our biggest challenges was that we were – for the most – a company of one. LITMUS’ approach was measured and strategic. Within a short timeframe they created a message framework describing the company, while communicating our technical capability and how we help SMEs leverage cloud technology. LITMUS drove the official launch.

We were impressed with launch event media attendance, with a mix of dailies, business, start-up and technology reporters; 45 articles – print and online – came out of LITMUS’ outreach. As a result of their efforts, we secured 10 direct investor leads, several partner queries, and a 40% increase in inbound website traffic, inquiring about our advisory services.

LITMUS helped accelerate our growth and provided great value.”