regional markets – LITMUS
How to Select a PR or Communications Agency

How to Select a PR or Communications Agency

Once you have decided to engage a PR agency to support your communications-related needs, it’s crucial to identify an agency that presents the most value for your company. Here are some considerations to help with your evaluation. 1. Objectives First, consider and clearly define your company’s business objectives and expected deliverables. Are you launching a new product or service? Are…

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