Communications Campaign – LITMUS
Running a Successful Regional Marketing and Communications Campaign

Running a Successful Regional Marketing and Communications Campaign

As Southeast Asia itself becomes more interconnected and, on a larger scale, more linked to the global economy, the incentives to expand to other regional markets becomes more attractive—and more lucrative. With a combined GDP of nearly US$2.8 billion in 2017 and an average 5-percent annual GDP growth from 2018 to 2020, SEA offers tremendous potential for many businesses. Fortunately,…

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